Creating amazing marketing materials is up next in our trade show preparation blog series. Stand-out marketing materials are a major factor in driving traffic of potential leads to your booth (and in turn your product/service).
We want you to find success with our top 3 marketing material preparation tips.
1. Be sure to source professional signage and materials for your booth.
Your demographic is important to establish to get to know your audience before you even get there. This will help you to establish how to plan the information and materials that you want to present for the event. You likely already know your own demographic for your service or business, but do you know the demographic for this specific trade show event?
In our Bullseye Branding: How to Effectively Reach Your Target Audience blog we touched briefly on the importance of standing out to your potential customers. Trade shows have a wide variety of products and services offered and there is a good chance at least one other vendor will be offering something similar to what you are. You need to make a lasting impression on your leads and professional signage is the first way to accomplish that.
A professionally printed banner, backdrop, business card or flyer looks drastically different than a DIY job. Make a strong first impression, and show your leads you are invested in your business with professionally branded signage. Future Print offers several Trade show packages to suit a variety of budgets.
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2. Eye-catching designs will automatically attract an audience.
People are attracted to photos and graphics so avoid putting your logo and sales pitch on a sign alone. Using a visual component to tell the story of your business and how it relates to the attendee will increase your chances of gathering leads successfully. Use a slogan or tagline on your banner or backdrop that will pique the interest of passersby. A professional can capture your vision and use photos or graphics to show attendees what your business is about before you even begin speaking!
- Bring a TV monitor to display a professional slideshow that clearly explains your business and offers answers to common FAQ’s – If the presentation is put together really well, this will draw a crowd to your booth, entertain viewers and also save you some time by not having to repeatedly answer basic questions.
- If you have a product catalogue or brochure, place a PDF of it onto a branded flashdrive. Add a printable coupon to it as well and send these flashdrives home with interested attendees. They will appreciate a re-useable take-away gift to go along with your other materials – and will be able to share with friends! Talk to your printing company about sourcing your flashdrives in bulk for best pricing!
- Is your logo really catchy and maybe kid friendly? What about talking to your printing company about temporary tattoos as a fun little give-away at your booth for the kids in the crowd! (Consider bumper stickers and decals too)
3. Benefit from the skills of a Marketing professional.
If you are attending a mid to large scale trade show, consider reaching out to a marketing professional for assistance with designing your signage and trade show space – the investment could have a great ROI for you. Most times, marketing professionals have an established relationship with printers and trade show professionals that can help expedite the process and give you leg up on the competition. Gathering insights from another professional will allow you to focus on business and leave the planning to someone with experience so that no detail is overlooked.
When it comes to marketing materials, professional quality is always the way to go. It’s important to keep in mind that marketing materials are an investment that can be used over and over and buying business cards, flyers, etc. in bulk is cost effective and ensures you are always prepared to promote your business professionally.
